Making ethics less illegal
“Benefit Corporations,” a new legal structure that gives directors legal cover to consider social and environmental missions over financial returns
On one side, it’s depressing that this has to be a separate status, that we can’t work out how to get companies operations to include the costs they currently externalize onto society and future generations. On the other side, this is some small measure of progress.
Here’s hoping someone does for responsible, sustainable business practices what Apple has does for design - make shitloads of money from it and force everyone to take notice. The we’ll just have to endure everyone mindlessly aping them without understanding the principles involved…
