One digital rights locker please

The Akamai for UltraViolet product is designed to connect with the digital rights locker and offer up storage, security and delivery of UltraViolet-enabled digital assets. The idea is to create a common reference point that studios and retailers can point to whenever a consumer tries to access an UltraViolet title.

Just in case you were wondering why the movie and TV industry is fucked - this is how they think.

My hot tip is that you might be able to get ahead by not imagining people as passive blobs of money from which revenue can be extracted. Try making something people want to use (see Apple, Facebook, Google, Nintendo) and pay for (see Apple, Nintendo).

(Source: gigaom.com)