Satisfaction

From John Gruber:

Can you prove that Apple is thriving because it takes much better care of its existing customers than do any of its competitors? I guess not. But it’s the difference between a company that simply wants to sell you a device, and a company that wants to sell you a device and make you happy that you bought it.

Reminds me of the explanations of Mercedes-Benz’s advertising strategy I’ve heard: they don’t make ads to sell cars - at their prices no one can do that - they make ads to make people happy with their purchase. They do this because they know people will convince their friends to buy one too (because it will make them feel even better about their purchase), and come back for another one next time. 

Sounds familiar doesn’t it?