I’m sorry, although I’m normally a fan of Pentagram’s work but this is retarded. These are the coolest looking cigarette packets I’ve seen - they make me want to smoke. Forget Pentagram, let Kwik Kopy to design the branding, packaging and advertising then people might start to leave them alone.
Oh, and if only half cigarette smokers eventually die, they’re doing a hell of a lot better than the rest of us.
